Bryant University
. Strategy, messaging, and project management for Bryant’s 2004 transition from college to university.

. Strategic messaging, marketing, and advertising plans in support of institutional brand, undergraduate and graduate admission, academic excellence, and signature events.

. Brand marketing campaign to reposition Bryant’s Graduate School of Business, resulting in an 11% increase in applications and a 19-point improvement in average GMAT scores.

. Positioning strategy and marketing plans for the Executive Development Center that contributed to a 30% rise in inquiries and 50% increase in enrollment over a five-year period.

Diocese of Boston Clergy Funds
. Positioning and messaging strategy and marketing plan, including social media, to build awareness and support.

. Developed social media content strategy and built a social media community that grew from zero to 2,500 highly engaged followers in less than one year.

City of Hope National Medical Center
. Marketing research and brand strategy for Workout for Hope, a $1.5 million national fitness fundraising campaign held in 70 U.S. markets.

Certifications
. Focus Group Moderator Training Certificate from RIVA Moderator Research and Training Institute

Bryant University

STRATEGIC MARKETING AND PLANNING
. Strategy and tactical implementation for major university moments, including the change from college to university, two capital campaigns, navigating the pandemic, and leadership transitions.

PUBLIC AND MEDIA RELATIONS
. Secured media placements in top-tier publications including Forbes, U.S. News & World Report, NBC News, MarketWatch, The Boston Globe, and the Providence Journal.

COMMUNICATIONS AND CONTENT
. Content, including news stories, profiles, features, press releases, briefs, social media, videos, and publications, for institutional brand and enrollment marketing, top academic programs, and signature events, with regular analytics reporting.

. Brand-aligned news stories, press releases, and features; amplified on social media.

POSITIONING AND PROGRAM LAUNCHES

. Strategic messaging and marketing plans to launch the Physician Assistant Program and School of Health and Behavioral Sciences, achieving goals for first year applications and students.

. Strategic brand marketing to reposition Bryant’s Graduate School of Business, resulting in an 11 percent increase in applications and a 19-point improvement in average GMAT scores.

. Positioning strategy and marketing and advertising plans for the Executive Development Center contributing to a 30 percent rise in inquiries and 50 percent increase in enrollment over a five-year period.

. Led communications strategy and project management for the 2004 transition from college to university.

Harvard University

STRATEGIC COMMUNICATIONS AND DONOR RELATONS

. Marketing communications strategies in support of Harvard Alumni Affairs and the University Development Office, with a focus on advancing Harvard’s $9 billion Capital Campaign.

. Developed strategy and content for Harvard Science, an initiative created to spotlight the scientific advancements across many disciplines, schools, and collaborating institutions.

Strategic Point Investment Advisors

. Annual strategic marketing plans, including one-on-one prospect cultivation, that led to a 30 percent increase in new business for this regional investment advisory firm.

. Content for website, quarterly newsletters, publications, and reports.

. Performance tracking and analytics

. Produced a weekly educational radio show featuring market news, analysis, and financial planning guidance.

. Wrote daily financial news updates supporting principals featured on a local radio station.

. Monthly educational investment club management

City of Hope National Medical Center

. Established the New England regional development office.

. Engaged constituencies in support for City of Hope through news, marketing, and communications about the organization’s lifesaving medical care and scientific advancements.

. Brand strategy for Workout for Hope, a $1.5 million national fitness fundraising campaign held in nearly 80 U.S. markets.

. Secured and stewarded the first major corporate sponsorships (Bob’s Stores and Reebok) and led the campaign to the two best fundraising years in its ten-­year history.

City of Hope National Medical Center
Conducted marketing research and developed brand strategy for Workout for Hope, a $1.5 million national fitness fundraising campaign held in 70 U.S. markets.

Secured and stewarded the first major corporate sponsorships - Bob’s Stores and Reebok - and led the campaign to the two best fundraising years in its ten-year history.

Clearchannel Broadcasting

Cultivated corporate partnerships and directed sponsorship sales and deliverables for a portfolio of events for radio stations WHJJ, WHJY, WSNE, including Kids Fair, the Rhode Island Air Show, and University of Rhode Island Basketball.

City of Hope National Medical Center. Led and participated in Workout for Hope, a $1.5 million national fitness fundraising campaign held in 70 U.S. markets.

Fitness Instructor